Kate Kling

COPYWRITER /

CRITICAL THINKER /

STORYTELLER.

  • Versatile across industries

    higher ed, tech, healthcare, entertainment & Big 5

  • Dog person

    just because

  • 20+ years experience

    of strategic storytelling

VIDEO / B2B Product Promo

Teladoc Health

Hospital and health system leaders expect their technology partners to have a clear and defined AI strategy. This video was developed to highlight how the new Virtual Sitting product was the first use case of AI within the HHS portfolio and establish confidence in our ability to pave the way for future AI applications.

MIDFUNNEL CONTENT MARKETING CAMPAIGN

Teladoc Health

Developed to demonstrate how Teladoc Health is uniquely qualified to support health plans with virtual care for Medicaid populations, the paper itself positions Teladoc Health as a leader by showcasing client outcomes. Supporting social and digital ads were created to promote the piece across channels.

SOCIAL / Brand awareness

Teladoc Health

As a mission-driven company, our B2B social presence had to showcase the human-centric aspects of our brand, despite our market position as a tech-forward healthcare company. Dedicated organic social posts on both national and global days of recognition helped to build a brand image that was compassionate, empathic and committed to positive change.

BLOG & WEB WRITING / Inbound marketing

ETC Blog

Customer success stories designed to share implementation experiences and engage loyal base.

Teladoc Health Careers Page

Created candidate-centric web copy to enhance the user experience and weave in culture-driven messaging.

Healthgrades Health Library

Contributing writer for online repository of medically-reviewed entries of popular health and wellness topics.

"Kate is a true marketing professional; she is an excellent communicator, writer and team player. She brings focus and humor to the job and is always willing to pitch in to make the team successful.

Lisa Tranberg, President Web TPA

Testimonials

"Kate's reputation for candor, positivity, and skill has been well-earned across our organization. She would most definitely add strong value to any marketing team that values creativity and intelligent action."

Kyle Anderson
Associate Director, Marketing at Teladoc Health

"Kate quickly embraced our subject matter, naturally developed internal and external relationships, and continually thought beyond the assignment. If you’re seeking a prolific and thoughtful team member with the experience to handle a variety of challenges, give Kate a closer look."

Pete Thompson, Writer/Content Strategist at Paradigm

Get in Touch!

Let me know how I can help your organization meet strategic goals.